Youtube VideoDan Carter got a bit of grief when he was somehow turned into a slightly creepy wallflower for Daikin heatpumps. And Stephen Fleming is well renowned as the diving spokesman for Fujitsu. Now "New Zealand's number one selling wood fire" Metro Fires has combined the two with a parody ad featuring Dai Henwood.
Shot by ProVision Media, the ad for the Ambient Series starts with Henwood falling off the wall and catching a cricket ball. But it then quickly reverts into lowest common denominator territory by showing two scantily clad ladies embracing on the couch as Henwood looks on from behind, cracks a couple of self-deprecating gags and heat puns, works the eyebrows and says 'it's not your traditional flame'.
And for all those wondering how it came together, there's even a behind the scenes video.