Hennah and Daniel follow Holden to Special Group

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  • May 25, 2015
  • StopPress Team
Hennah and Daniel follow Holden to Special Group

Special Group has announced the appointment of ex-Ogilvy employees Angus Hennah and Sandra Daniel as creative director and business director, respectively. 

This news comes shortly after Special recently won the creative business for Holden, an account that both Daniel and Hennah worked on while at Ogilvy.

Special's creative partner Tony Bradbourne told StopPress that whenever the agency wins a major account, the team always ensures that it is resourced sufficiently to accommodate the increased workload.

"Angus and Sandra created some very impressive results for Holden last year – helping drive sales by 15 percent – they bring a lot of experience and insight," says Bradbourne.  

And while the pair will lend their experience and skills to an account they already are familiar with, Bradbourne also sees them playing a significant role across the agency's major clients.      

"We have an amazing group of very smart and ambitious clients, like 2degrees, NZTE, Smirnoff, Red Bull, AA Insurance, TSB Bank and Qantas in Australia, who require very smart senior talent. Angus and Sandra have a proven track record separately and together, are very modern thinkers and are both very nice people. It’s just brilliant to have them in the group."

Prior to serving as executive creative director at Ogilvy for two years, Hennah worked as an executive creative director at JWT Auckland (and Sydney) and has also worked at both the Sydney and Wellington offices of Clemenger. 

Daniel is also something of an industry veteran, having spent 20 years in advertising across both local and international markets during stints at Clemenger BBDO, M&C Saatchi, Publicis Mojo and Ogilvy.

Daniel has 12 years' automotive experience on both the agency and client side, and this will increase further as she leads the Holden account at Special.

Clients often shift their creative accounts to new agencies in an effort to inject fresh creativity into a brand, but this was not the case with Holden. 

Holden marketing manager Marnie Samphier previously told NBR that "people changes" led to the car brand shifting its account—a statement thought to refer to the departure of Hennah and Daniel.

Bradbourne says that it's rare to have "such proven talent" available in the employment market and that the pair will be "made to feel at home" as they start their stints the indy agency.     

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