Hello foreign chocolate lover: Whittaker's gets Nigella's seal of approval

  • Advertising
  • October 23, 2012
  • Ben Fahy
Hello foreign chocolate lover: Whittaker's gets Nigella's seal of approval

Whittaker's and Assignment Group have been successfully beating the patriotic, family-owned, challenger brand drum for many years. But, due to New Zealand's International Inferiority Complex (IIS), everyone knows that anything with Kiwi provenance needs a ringing foreign endorsement before it can be considered a true success and Whittaker's has got a good one in the form of UK celebrity chef and unashamed chocolate lover Nigella Lawson, who has signed on to promote the new five roll refined Creamy Milk Chocolate—and give the Swiss a bit of a hurry up. 


Whittaker's marketing manager Philip Poole couldn't be contacted, but the ad, which was shot in London by Peter Burger of Capital City Films and is geo-restricted to New Zealand audiences on YouTube, has generated plenty of positive commentary on its Facebook page

It's certainly not the first time a New Zealand brand has gone for international star power, with Steinlager Pure using a host of international mascots in its ads before recently going local again with Taika Waititi, and BNZ recently using actor Toby Huss as the lead for its 'Be Good With Money' teaser campaign. And it's not the first time "Whittaker's de Porirua" has compared itself to foreign chocolate super powers either, as evidenced by the Chocolatiers ad that can be found on its website

Speaking of Nigella, this is awkward. 


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From the newspaper to the computer screen: what are the benefits of online comics?

  • Design
  • September 3, 2015
  • Holly Bagge
From the newspaper to the computer screen: what are the benefits of online comics?

The rise of the digital has disrupted many aspects of life: from the way we research, to the way we contact one another, to the way we lock our houses. The disruption of newspapers and magazines is common knowledge, and this in turn has affected the way cartoonists work. Over the years the Sunday funnies page has had less space allocated to the funny and often thought-provoking illustrations and many cartoonists have headed over to the digital realm. One of these is Toby Morris, a cartoonist for RNZ and The Wireless. He tells us how his craft has changed, and how this isn’t such a bad thing. We also chat to fellow cartoonists award-winning Anna Crichton and old time cartoonist Brendon Boughen for their perspective.

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