BNZ's GlobalPlus has, up until very recently, been the only credit card where users were able to earn Air New Zealand Air Points through their everyday purchases. But the airline decided to expand its credit card offerings in November, which means New Zealand Airpoints Members can now earn Airpoints Dollars with a few new banking providers. And what better way to show off this exciting evolution than with a sexy, slightly ridiculous romp around Auckland with a blow-up doll.
In addition to GlobalPlus (which has had a relationship with the national carrier for over ten years), Kiwibank, ANZ and American Express credit cards have been allowed in on the Air Points fun. So with a key proposition of “You can now earn Airpoints Dollars when you buy just about anything”, Jules Lloyd, the head of Air New Zealand's creative shop, says the concept of Dan and Dolly was born.
"The brief was to create content that would communicate the proposition in an unexpected way, that would capture people’s imaginations and would entertain," she says.
The shoot took place in Auckland over two days and was a collaboration between Gary John at Flying Fish and .99.
"It would be fair to say that we got more than our share of odd looks from people as we shot Dan and Dolly in the various locations. And went through a few Dollys in the process of filming." My lord, be still my beating heart.
Blow-up dolls have long made for rich, lowest-common denominator 'comedy' fodder, but Dolly's got a bit of work to do if she hopes to compete with Roxxxy (and for true blow-up aficionados, Lars and the Real Girl is, quite surprisingly, worth a watch).
And, while we're on the topic of Air New Zealand, it has just unveiled the new livery that will adorn one of its new domestic jets. And, not surprisingly, given the World Cup's just around the corner (although they won't be mentioning that directly, of course), it's All Black.
Air New Zealand has sponsored the New Zealand Rugby Football union, which includes the All Blacks, for almost 17 years and the new design was unveiled in Sydney by Air New Zealand chief silver fox Rob Fyfe yesterday. The new A320 will arrive in January with a silver fern motif and Koru on its tail.
"From February this distinctive new plane will be operating on our main domestic New Zealand routes," says Fyfe. “Who knows, some Australian sports teams might just find themselves on this aircraft as they fly around the country to get to their games over the coming months.”