Hell and BC&F offer customers a spin of the spicy wheel

  • Advertising
  • March 12, 2012
  • Ben Fahy
Hell and BC&F offer customers a spin of the spicy wheel

Back in the day, my mother occasionally used to make lamingtons. One of her favourite party tricks was to cut a square piece of mattress foam, cover it with chocolate icing, coconut and cream, put it on the plate along with all the actual lamingtons and then laugh maniacally when some unlucky sod bit into the trick treat. So a wave of nostalgia surged through me when I noticed this pizza roulette campaign for Hell Pizza by Barnes, Catmur & Friends that aims to tap into the sado-masochistic pizza-eating market.

Youtube VideoGiven the Jackass-y world we now live in, where pain is humorous and often shared, it seems like the option to put some of the hottest chilli known to man on one slice of pizza (slogan: "it doesn't cost, but someone pays") will be right down the alley of Hell's target market. Let's just hope the nine-year-old who took home one of Hell's syringe pens filled with fake blood doesn't get the spicy number in his family's next pizza order.

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Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

  • Awards
  • October 19, 2018
  • Georgina Harris
Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

Auckland’s Shed 10 was taken over by advertising and marketing folk last night, excited to celebrate the country’s most effective marketing campaigns at the 2018 NZ Effie Awards, organised by the Commercial Communications Council in association with TVNZ.

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