Hell and BC&F add unique Asian flavour to menu

  • Advertising
  • September 7, 2011
  • StopPress Team
Hell and BC&F add unique Asian flavour to menu

If you like The Onion's hilarious horoscopes or the many varieties of alternative fortune cookies, then you'll probably also like Barnes, Catmur & Friends new Mis-Fortune Cookies for Hell Pizza, which offer a slightly different take on the typically positive messages usually found inside the traditional Chinese versions and are being sold in all 66 stores around the country. 

Credits


  • Executive Creative Director: Daniel Barnes, Paul Catmur

  • Copywriters: Jesse Stevens, Matt Weavers

  • Account Director: Sally Willis

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A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

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