Heart of the City and Colenso give the gift of a gift-giving guru

  • Digital
  • December 6, 2011
  • StopPress Team
Heart of the City and Colenso give the gift of a gift-giving guru

It's tough finding the perfect gift. And time is running out to find it before Christmas. But Colenso and Heart of the City have joined forces to make it slightly easier—and to promote the shopping districts of the Auckland CBD—with the launch of the Gift Guru, a festive addition to the Big Little City website that offers hints and tips from "super stylist and shopping extraordinaire" Charlotte Rust. 

Rust was given the task to find the best Christmas gifts by doing the shopping for a range of local celebs like Nick Dwyer, Colin Mathura-Jeffree, Hollie Smith and many others. You can get your voyeur on and search through all these gifts or hunt for gifts she's chosen for family members, partners or friends. Gifts can be added to a Top 5 and plotted on a map for when you head into the city. You can also check out all the Christmassy events going on.

There's also a social media competition where you can let friends know what you want for Christmas by choosing your favourite gifts, making your own wish list and sharing it on Facebook (five wish lists are worth $1000 each are up for grabs).

Vimeo VideoHeart of the City and Carte Blanche and Co. also released a nice festive film featuring Madam Rust going about her consumerist bizniz in the inner city.

Credits

Steve Cochran  - Executive Creative Director

Dan Wright – Digital Creative Director

Zoe Hawkins – Writer

Kia Heinnen- Art Director

Raymond McKay – Art Director

Paul Headington – Technical Director

Craig MacGregor – Junior Developer

Craig Thompson – Digital Designer

Amanda Theobald – Digital Project Manager

James McMullan – Digital Producer

Marcelle Baker - Group Account Director

Dave Munn - Senior Account Manager

Patrick Rowley - Account Manager

Courtney Herbert – Account Executive

Rob Linkhorn - Producer

Michegro Chisholm - Senior Planner

Tias Somers – Mac Operator

Erin O'Connell – Studio

Duncan Innes – Photographer

Charlotte Rust – Gift Guru

 

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