Health Promotion Agency shows the fine line between fun and unfun

  • Advertising
  • September 7, 2017
  • Georgina Harris
Health Promotion Agency shows the fine line between fun and unfun

Gambling can have an adverse impact on peoples’ whanau, relationships, finances and future dreams.  

Wellington-based agency GSL Promotus’ 'Choice not Chance' campaign is tackling the sensitive topic by reaching out to at-risk gamblers with the aim to get people thinking about their situation and ask, 'is it still for fun?'

The campaign was developed in partnership with the Health Promotion Agency, and has launched with two TVCs, a 30-second TVC called 'Night Out' and a 45-second spot called “The Race”.  

The “fun/UnFun” TVCs were produced by Auckland film company Thick as Thieves and directed by Wellington director Michelle Savill, with both using local Wellington talent.

The campaign also includes social media activity and digital advertising; timed to generate momentum for Gambling Harm Awareness Week (September 4 to 10).  

Around 225,000 New Zealanders are estimated to be experiencing some degree of harm or negative consequences related to gambling.

GSL Promotus’ managing director Leigh Graham says the new campaign takes a preventative approach. 

“The idea is to intercept people before they get to a tipping point before the real harm begins – and gets them to ask themselves “Is my gambling still just for fun?”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

  • Media
  • February 16, 2018
  • Georgina Harris
'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

Following MediaWorks’ media event yesterday, the company has announced a few changes for 2018; including a new lifestyle channel ThreeLife, a new corporate brand identity, a shuffling of radio presenters and the return of familiar shows. StopPress talks with chief content officer Andrew Szusterman and head of programming and acquisitions Ben Quinn about the new channel, why we're seeing another season of Married at First Sight New Zealand, and the consistency in what they do.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit