Harry Pappafloratos: here's to a life well lived

  • Marketing
  • February 21, 2012
  • Dick Brunton
Harry Pappafloratos: here's to a life well lived

I first met Harry in the late '70s when he applied for a job at Survey Research (now called Research International). He was fresh out of university, bright-eyed and bushy-tailed. Despite his unpronounceable name, there was something about him that I liked and he was hired for his first job.

Sometime after that I went to Auckland to set up Survey Research’s Auckland office and then Colmar Brunton Research. Harry stayed in Wellington, got into advertising (Charles Haines) and then later into research again (AC Nielsen).

I was so pleased when Harry agreed to open Colmar Brunton’s Wellington office in 2003 and become a shareholder. He and his team built it into a substantial business, because his reputation and mana in Wellington were so strong, built on talent and integrity. He attracted great clients and staff alike. Then in 2009 Harry became chief executive of Colmar Brunton.

I really enjoyed working with Harry. He was inspirational. He had great ideas and saw possibilities where others didn’t. His penchant for the white-board, fancy-dress and great events are legendary. He blended some advertising showmanship with marketing research – the mix was very attractive and, in my view, advanced the reputation of marketing research.

More than that, he was a great person, kind, genuinely caring and compassionate and very well-liked and appreciated, not just in New Zealand, but beyond in the Millward Brown empire. He has touched so many lives, not just in health, but also when he walked through the valley of the shadow of death.

Harry passed away on February 19, 2012 peacefully and with family. His was a life well lived.

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JustOne/.99 and Colenso BBDO/Proximity lead the charge among DM finalists

  • Awards
  • November 27, 2015
  • StopPress Team
JustOne/.99 and Colenso BBDO/Proximity lead the charge among DM finalists

While the word personalisation is now bandied about media lunches with increasing regularity, it's something that those in direct marketing have been focusing on for years—which is part of the reason why this is a space they've excelled at. In this context, the Direct Marketing Awards have become a significant indication of which agencies excel in this area. And this year, JustOne/.99 lead the pack with a total of 21 nominations between them, followed by Colenso BBDO/Proximity on 19, FCB with 11, Young & Shand on eight.

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