Kiwi creative agency Hardhat has won a prestigious international design award for take-out cups designed as part of its re-brand of fellow New Zealand company Coffee Supreme. And Curious Design and Think Packaging came second in the same category for their work on Bolu Tea.
Hardhat was acknowledged along with 41 other designers for its inspired work in the art of brand packaging at the Dieline Package Design Awards 2013, taking away first place in the non-alcoholic beverage category.
- Check out all the winners here.
The design of the coffee cups was just one part of Hardhat’s overall task of re-branding Coffee Supreme from a quirky to a ‘grown up’ company without jeopardising the brand’s individuality.
Coffee Supreme wanted Hardhat to revitalise the brand to convey its expertise and the “hand-crafted attention to detail” of its work.
Sixteen different cups were designed, each with a unique hand-drawn illustration and in three colours to distinguish between size.
The designers hope the unique cups will replace the often mundane nature of buying take-out coffee with a more unique and personal experience.
The core of Hardhat’s design team, Nik Clifford and Jenny Miles, have achieved great success in the five years since they set up their NZ studio, winning multiple design awards last year as well as having work featured in design books and industry magazines.
They now have a second studio in London and are planning to open up shop in New York.
As for Bolu, the company directly sources its fine teas from Fair Trade plantations in Darjeeling, North India.
The client's brief was to design a suite of original, contemporary packaging that created an overall 'umbrella' look to the consumer, but that also reflected the individuality of each tea variety. And the starting point to achieving this goal was the creation of a totally unique pack shape.
Curious worked closely with Think Packaging, which recently launched its range of cardboard pet coffins Rest in Pets, on this process.
"Visually the pack looks completely harmonious due to the integration of flowing, curved lines that echo traditional Indian architecture. However, form is nothing without function, so the true genius was ensuring that this unique pack was also cost effective to produce and easy to assemble."
Curious then designed the iconography and fused with it with a vibrant colour palette to create a contemporary range of packs.
The Dieline Package Design Awards have run annually since 2009, and this year saw over the competition receive over 1100 entries from 61 countries across the world.