To mark its partnership with The Block NZ, Haier has taken to the tools with former contestants to help Kiwis in need for a campaign via PR agency Sherson Willis.
Called ‘Haier Help’ the campaign follows The Block NZ People's Choice Award winners for 2016 Dyls and Dylz as they head out on a road trip across the North Island with the Haier Help team.
The first stop is Edgecumbe where the pair drive through the town to show the damage the Rangitaiki River did when it burst its banks earlier this year before they stop to help Patutaatahi Kohanga Reo rebuild its playground.
The school’s playground and sandpit were destroyed by the floods so the pair and the Haier Help team restored and upgraded the area over three days with Useful Films on-site to document the activity.
To promote the brand and campaign, a 30-second and 15-second TVC were created as well as social video. With The Block NZ on TV 3, the TVC will run on MediaWorks platforms while social content is running on Haier’s own channels.
Following on from Edgecumbe, Dyls and Dylz, and Haier Help moved on to Tauranga, Hamilton and Auckland to lend a helping hand and give award some Haier products.
The ‘Haier Help’ campaign follows last year's ‘#HaierHomeHack’ campaign—also by Sherson Willis and Useful Films—featuring comedian Urzila Carlson and The Block NZ People’s Choice Award winners for 2013, Pete and Andy Walker.
The trio appeared in a series of videos that tested the truth behind the saying ‘men are from Mars and women are from Venus’ by comparing their techniques to doing the laundry, loading the dishwasher and stacking the fridge.