Y&R New Zealand's digital and interactive specialist arm VML@Y&R is now up and running, with Nigel Hammersley and Michael Gregg, two of New Zealand’s most experienced digital practitioners, taking charge of the newest addition to the global network.
Hammersley has 14 years’ experience in digital/interactive and has worked on numerous accounts in both London and New Zealand. He is the former head of digital at Sugar, was a partner at TOUCH/CAST NEXT and head of interactive at Clemenger BBDO and AIM Proximity.
“I’m looking forward to creating and delivering unfettered world-class ideas that generate results for our clients. We’ll have a no fuss approach backed up by the VML network that is already creating solutions for clients at the intersection of marketing and technology,” he says.
Gregg has over 20 years experience in advertising and technology, with previous roles on the management team of Trade Me, IAB chairman, former director and shareholder of ChromeToaster and head of interactive at Clemenger BBDO.
“Having Y&R behind us gives us a global network of clients. This challenge is exactly what I have been looking for to extract myself from the Marlborough Sounds and the chance to team up with Nigel again is compelling. Nothing like this exists in New Zealand right now—a global, digital offering that Nigel and I can throw our energies into."
VML@Y&R has so far launched 11 offices worldwide since it partnered with Y&R Brands in 2009. And it plans to open a further eight offices over the next year.