Grand designs continue to go cheap at the Warehouse

  • Marketing
  • February 15, 2010
  • StopPress Team
Grand designs continue to go cheap at the Warehouse

The Warehouse Design for Everyone programme is going strong, with a new handbag range called Saben Says that has been designed exclusively for The Warehouse by Saben owner and designer Roanne Jacobson set to go on sale in Extra stores from 17 March.

Saben has been producing quality handbags and accessories for the last decade and Saben Says will introduce Jacobson’s creations to a whole new audience, with prices starting at $29.99.

“This is an exciting collaboration because The Warehouse offers consumers affordable fashion to complete their look from season to season and my new collection will complement the ranges perfectly," Jacobson says. “It’s great to be able to give New Zealand women the opportunity to buy stylish handbags at affordable prices."

The Warehouse’s Design for Everyone programme is an umbrella brand that follows the international trend of making designer collections accessible to everyday customers and Saben Says is the third designer brand to launch under the scheme.

The programme was launched in 2008 with Republic design duo Peter Reid and Graham Dickie’s homewares range Republic Revolution. And Kiwi supermodel Rachel Hunter’s fashion range Rachel was next to feature.

The Warehouse’s chief executive Ian Morrice says the programme has proven to be a very worthwhile venture for the company, helping to expand the business by appealing to trend and fashion-conscious customers.

“Design for Everyone is all about making designer collections available to all Kiwi’s at bargain prices. We see the programme as complementing our core business objective, which is to make the desirable affordable for all New Zealanders and we remain committed to meeting our bargain shoppers’ needs."

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