#GrabYourWallet campaign is making consumer boycotts great again

  • Marketing
  • February 28, 2017
  • Courtney Devereux
#GrabYourWallet campaign is making consumer boycotts great again

Since the election, 3,600 Trump and Trump family branded products have been dropped from online stores thanks to the online #GrabYourWallet boycott. 

That represents a 61 percent drop in products since November 23, 2016.

The data is according to Shannon Coulter, a brand strategist who co-founded the #GrabYourWallet campaign in October.

The movement has called on consumers to boycott retailers that sell Trump-branded products.

Earlier this month, Nordstrom, which was a target of the campaign, dropped Ivanka Trump’s line of women’s clothing, shoes, and handbags, citing poor sales.

“Each year we cut about 10% [of brands carried] and refresh our assortment with about the same amount,” Nordstrom said in the press release. “In this case, based on the brand’s performance we’ve decided not to buy it for this season.”

Neiman Marcus and Belk also stopped selling Ivanka Trump’s products online. Sears’ and Kmarts’ websites stopped selling products from the Trump Home line.

At the start of the movement, Coulter made a list of the companies selling Trump products and contacted companies letting them know how to get off the list. So far, 19 companies have been removed from her list.

“I did expect it to succeed,” Coulter told Business Insider. “I saw such a strong and spirited response to even my very first musings about it.”

Coulter’s data doesn’t include Trump items that are sold at brick-and-mortar stores. A number of retailers, including Burlington Coat Factory, Marshalls and Saks off Fifth, have removed Trump products online but still sell them in stores.

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Spark Lab shows off its mentoring expertise in new campaign

  • Advertising
  • April 27, 2017
  • StopPress Team
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