GrabOne wins more fans with Gimme5

  • Marketing
  • September 26, 2011
  • StopPress Team
GrabOne wins more fans with Gimme5

Leading daily deal site GrabOne has launched its first Faceboook app ‘Gimme5’ and it’s proving hugely popular. As well as being a highly addictive game to play, there’s the chance to win prizes like iPads and a trip to Los Angeles.

Developed in collaboration with digital agency GladEye, Gimme5 players use points to ‘buy’ packs of virtual cards, which are then sold or swapped to complete sets of five. Once a set is complete, players can enter a prize draw.

There are six different sets, themed with prizes to match: retail, events, health & beauty, food & drink, activities and travel. Each of the 30 collectable trading cards feature GrabOne’s mascot Gimme, a character GrabOne’s Facebook community helped create.

"We were looking for a fun way to immerse our Grabbies in our brand using social media, whilst leveraging their relationship with Gimme," says GrabOne’s Campbell Brown. “By combining this with the old school tradition of trading and collecting cards for prizes we came up with Gimme5.”

The game has already proved a hit with 70,000 cards traded over the first three days and GrabOne’s Facebook page has also benefited, with an additional 20,636 active users. The page has been “liked” 135,000 times in just over a year, making it one of New Zealand ‘s largest Facebook communities.

The Gimme5 card design is based on the trading cards of the eighties and nineties. A limited number of physical packs will also be produced and gifted to selected players at random.

“Think WWF, Garbage Pail Kids and All Black cards,” adds Brown. “Count yourself lucky if you manage to find yourself a Gimme’s Time Leap card. Those things are like gold.”

As well as iPads and a trip to LA with $1000 spending money, other prizes include: a double pass to the Foo Fighter’s concert in December, a Trilogy skincare pack, a Jamie Oliver picnic and outdoor set, and $500 worth of GrabOne Experience credit.

The app will feature on the site for just four weeks, however GrabOne may bring out a new batch of cards depending on the response from the fans.

The daily deal scene is booming. NBR is reporting Datamine figures that show 604,000 New Zealanders spent a total of $158m through group buying since December 2009.  GrabOne is the standout leader of the crowded daily deal pack, and its founder Shane Bradley says it holds a 65 percent local market share.

In that time, according to recently conducted research, GrabOne has saved New Zealanders over $75 million dollars. It has promoted 12,000 deals across 5,700 businesses and reached almost 1.7 million customers. And most buyers and businesses that have used the site would consider using it again.

Bradley says it is great to receive such positive feedback.  “We started this business because we saw a real gap in the market to make great products and services more attainable for new customers at great prices – and it’s really working,” he says.  “The GrabOne model having proven so effective for our customers and merchants alike is a win-win scenario for all.”

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  • Media
  • July 25, 2017
  • Erin McKenzie
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