Google: now we'll fix yer crappy display ads

  • Advertising
  • September 20, 2009
  • Vincent Heeringa

Youtube Video

Google has released  DoubleClick Ad Exchange, a new advertising service aimed at improving online display ads.

Like many of us in the online media business, Google has been concerned about the ineffectiveness of online display advertising, especially the declining value of banner, skyscraper and rectangle spaces.

When was the last time you clicked on an online ad?

In 2007 Google bought DoubleClick, the online adserving company, for a swell US$3.1.  The idea, I suppose, was to bring the relevance and context already seen in Adwords and Adsense, to display advertising.

Ad Exchange adds functionality to the DoubleClick service, including access to sites already included in the Adwords programme. Here's a list of the new features from Google:

  • Real-time dynamic allocation to maximize yield. Publishers can automatically generate the highest return for every impression, using real-time data and bids to allocate ad space to the sales channel that pays the most at that second.

  • Access to many more advertisers. The Ad Exchange offers publishers access to new buyers, including AdWords advertisers, bringing higher quality ads and more competition for ad space on their sites.

  • Hassle-free payments managed by Google. We manage the billing and payments from networks so publishers get one monthly payment and minimize having to manage multiple relationships.

  • Greater controls. Publishers can decide what advertisers, networks, ad formats, and bid types to allow.

  • New easy to use interface with enhanced reporting. We use the simplicity of Google's user design principles to help publishers easily find out how their sites are performing, to help them make the right decisions about their ad space.

I'm not sure if this service is available yet in New Zealand, but the list looks impressive. Can anyone enlighten us to the availability, and applicability, of this service to Nu Zild? And does it appear as good as I think it does?

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Adidas implodes its new jersey onto the All Blacks

  • Advertising
  • October 28, 2016
  • Erin McKenzie
Adidas implodes its new jersey onto the All Blacks

Following the sneak peak earlier this week, today Adidas revealed the new All Blacks' jersey with a Facebook video by Augusto that racked up hundreds of likes in the first half an hour with thousands to follow. And all this for what is essentially a slight variation on a predominantly black shirt.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit