123

Goodman Fielder appoints Y&R, The Enthusiasts and MBM

  • Advertising
  • September 19, 2017
  • Damien Venuto
Goodman Fielder appoints Y&R, The Enthusiasts and MBM

Following a competitive pitch that dates back to July, Goodman Fielder is understood to have appointed its new agency partners.

The Goodman Fielder portfolio is broken into three parts: dairy, baking and grocery. Previously, dairy and baking were held by Shine and grocery was held by Assignment Auckland.  

A source has revealed that the business has moved on from the incumbents, with Y&R picking up the dairy and grocery sections, and independent agency The Enthusiasts, launched earlier this year by former Assignment Group employees Martin Yeoman and Jamie Hitchcock, winning the baking portfolio.        

The teams at Y&R and The Enthusiasts were firm 'no comments', refusing to deny or confirm their respective account wins (Goodman Fielder head of marketing Rachel Ellerm could not be reached for comment).

Regardless, this addition to the ledger comes at a good time for Y&R, which recently also penned in New Zealand supplements business Go Healthy.

StopPress also understands that there have been changes on the media side, with the entire portfolio moving from Ikon to MBM.

StopPress approached MBM for a comment, but we are yet to receive a response from the agency.

While Goodman Fielder doesn't rank as one of the biggest spenders in the market, the account will be a welcome addition to all the agencies involved.

Beyond the spend figures, the business also presents an interesting creative opportunity for the agencies involved in its willingness to invest in ambitious creative work.

In July, Goodman Fielder brought together a diverse group of New Zealanders under the Vogel's banner to deliver one of the most talked about campaigns of the year.

The ad by Shine was the first time the Vogel's had advertised on television in a decade and it was incredibly well received across social media.

StopPress will update this story should any of the involved parties agree to comment after publication.  

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

What's over the page? 2018 MPA Conference explores innovation in magazine media, international expert John Wilpers to give keynote

  • StopPress + MPA
  • May 25, 2018
  • StopPress Team
What's over the page? 2018 MPA Conference explores innovation in magazine media, international expert John Wilpers to give keynote

Necessity is the mother of invention, and there's plenty of innovation happening in the magazine industry at the moment. That's the theme of the Magazine Publishers Association's upcoming conference, which will feature internationally renowned speaker John Wilpers sharing the findings of his 2018 FIPP Innovation in Magazine Media World Report, TRA's Colleen Ryan discussing the role of culture in changing media consumption habits and plenty more on the industry’s future from those best placed to predict it.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit