Good magazine has notched another New Zealand first: it's one of three Kiwi magazines to be awarded the highly regarded carboNZero badge, certifying carbon neutral status. Also certified are Idealog and Celsias.
All three titles originate from HB Media, which itself has been awarded CEMARS status—the first Kiwi publishing company to be awarded the certificate.
CEMARS is the first two steps of the carboNZero programme. It enables businesses and organisations to measure their greenhouse gas (GHG) emissions in compliance with ISO 14064-1, understand their carbon liabilities, and put in place management plans to reduce emissions in their organisation and more widely through their supply chain.
The carboNZero certificate shows that the magazines have gone one step further and purchased officially approved carbon offsets to ameliorate the remaining GHG emissions that cannot be avoided.
"We're totally thrilled with the receiving these certificates. It's the end of a fairly arduous process but demonstrates our commitment to innovation and to being an environmentally responsible company," say HB Media director Martin Bell.
HB Media joins a growing list of more than 200 companies to receive the carboNZero badge of approval.
Bell says the process has been made easier by the cooperation of HB Media's suppliers, in particular Image Print, the company which prints Idealog and Good.
"To recieve these certificates requires a heap of data and a willingness from your suppliers, which we received in spades from Image Print. Together with our suppliers in the printing and distribution business we can now offer corporates carbon neutral printing, design and publishing services—something we expect to ramp up this year."
Last year Image Print won a Pride in Print award for its work on Good magazine.