Good gets back on the goodfoot

  • Media
  • December 2, 2010
  • StopPress Team
Good gets back on the goodfoot

Tangible Media announced that it would be making some changes to Good magazine back in October. Well, the makeover is now complete, with a fresh editorial direction from new editor Sarah Heeringa and a snazzy redesign by art director Sally Fullam. And, freegans rejoice, for the reluanch edition of the mag that goes on sale on Monday 6 December also comes with a free copy of very handy Good Shopping Handbook.

As consumers become more concerned about their environmental impact and as marketers attempt to tap into the green zeitgeist (often by making misleading or downright false claims), instructional, how-to publications offering practical advice that aim to cut through the confusion have prospered (for example, The Healthy Food Guide, NZ Gardener, the recently launched Good Health and plenty of others along the same lines). And the new Good, which "is filled with stories of Kiwis doing amazing things, inspirational world-changing ideas and practical down-to-earth advice on what to eat, grow, wear and do", hopes to tap into that desire more effectively than it had in the past.

In keeping with its green focus, the magazine is printed on new environmentally friendly offset stock and will be available at all good magazine retailers in a specially produced paper envelope.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

  • Awards
  • October 19, 2018
  • Georgina Harris
Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

Auckland’s Shed 10 was taken over by advertising and marketing folk last night, excited to celebrate the country’s most effective marketing campaigns at the 2018 NZ Effie Awards, organised by the Commercial Communications Council in association with TVNZ.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit