France is the place to be for creatives as Lions were served up over night at the International Festival of Creativity. This year saw a record-breaking number of entries and 70 countries making the shortlists. As the industry stars gathered on the red carpet, New Zealand had reason to celebrate. Local agencies took home Lions of all colours including a Grand Prix as Y&R’s ‘McWhopper’ continues to dominate the awards.
Print & Publishing
Y&R’s ‘McWhopper’ proved itself again, taking out the top gong from 3,777 entries in the category. Jury president and group executive creative director of DDB Group Joji Jacob said they chose the work because it had the ability to start the conversation and be the linchpin of a master campaign.
Grand Prix
- Y&R, Burger King, ‘McWhopper’
Gold
- FCB, It’s Not OK ‘Paradise Hill’
Silver
- FCB, It’s Not OK ‘Paradise Hill’
A total of 80 Lions were awarded in the category.
Radio
The celebrating continued as New Zealand picked up two silvers at the Cannes Radio Lions that had 1,410 entires.
FCB Paper Plus, ‘Read Better Stories’ including ‘Boots’, ‘Gym’ and ‘Curry’ and DDB, Sky TV Game of Thrones ‘Shame’ both received the accolade.
Five gold Lions were presented in the category, with 51 Lions in total. The Grand Prix went to Ogilvy & Mather Johannesburg for KFC’s ‘The Everyman Meal – Coloured Wights’.
Promo & Activation
From the 3,458 entries in the category, New Zealand scooped up a fair few gongs in the Promo & Activation Lions overnight, including five gold Lions, one silver Lion and one bronze Lion. While Colenso took home the most golds, Y&R wasn’t far behind with the ‘McWhopper’ campaign.
Gold
- Y&R, Burger King, ‘McWhopper’ (two gongs)
- Colenso BBDO, DB Export ‘Brewtroleum’ (three gongs)
Silver
- Y&R, Burger King, ‘McWhopper’
Bronze
- DDB, Sky TV ‘Unforgotten Soldiers’
There were 23 gold Lions handed out and 107 in total. The Grand Prix went to Venables & Partners San Francisco for Rei ‘#OptOutside’.
Direct
From the 75 entries, New Zealand received eight Lions in the category.
Gold
- Colenso BBDO, DB Export ‘Brewtroleum’ (two gongs)
- Y&R, Burger King, ‘McWhopper’ (two gongs)
Silver
- Y&R, Burger King, ‘McWhopper’
- DDB, Sky TV ‘Unforgotten Soldiers’
Bronze
- DDB, Sky TV ‘Unforgotten Soldiers’ (two gongs)
The Grand Prix went to INGO Stockholm for Swedish Tourist Association ‘The Swedish Number‘.
PR
Still to be announced is the Cannes PR Lions, and local agencies wait in anticipation with nine finalists making the shortlist.
- DDB, Sky TV ‘Unforgotten Soldiers’
- Colenso BBDO, Amnesty International ‘Adblocker’
- Colenso BBDO, DB Export ‘Brewtroleum’
- Y&R, Burger King, ‘McWhopper’ (shortlisted three times)
- Y&R, Breast Cancer Cure ‘Breast Milk’
- Saatchi & Saatchi, ASB Bank ‘Clever Kash’ (shortlisted twice)
