Go on, ask us anything about social media

  • Marketing
  • May 3, 2010
  • Ben Fahy
Go on, ask us anything about social media

Fast Forward, a social media agency, is currently finalising the questions it will ask for an extensive social media survey that aims to show how – and how many – New Zealand marketers are using the tools on offer, how much they're spending, what works, what doesn't, the challenges, the benefits and everything inbetween. Of course, social media is all about sharing, so StopPress wants some input from the readers: if you've got a burning question about social media and marketing, either add it to the comment wall or email editor@stoppress.co.nz and the five best questions will be included in the survey.

And, rest assured, when the survey is sent out into the wild, StopPress readers will be given the opportunity to fill it in online.

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Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.

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