G.J. Gardner Homes delves into the building process to offer up advice

  • Advertising
  • March 21, 2017
  • StopPress Team
G.J. Gardner Homes delves into the building process to offer up advice

G.J. Gardner Homes is on a mission to make the home-building journey more enjoyable in its first campaign by 99’s content production unit, The Workshop.

Called ‘Home Prep’, the campaign offers a step-by-step guide to the building process with a booklet that delves into in a series of videos presented by the brand's new ambassador, Simon Barnett.

In keeping with the book theme, there’s a 60-second pop-up book style TVC that introduces 'Home Prep'. Then for those who want to know more, there’s a series of four shorter videos exploring each chapter of ‘Home Prep’ and a longer four-minute how-to guide.

The videos will be delivered primarily through social media and G.J. Gardner’s owned channels.

Managing director of G.J. Gardner Homes says it’s proud of 'Home Prep', which has been created from 20 years of experience, research and customer feedback.

“The TVC campaign created by 99 and The Workshop to launch this initiative is the result of a lot of hard work and understanding of what we want to achieve with 'Home Prep'. Simon Barnett, with his renowned integrity and values, is a great fit with G.J. as an ambassador and he was equally as excited about being involved with 'Home Prep' to help New Zealand consumers make great decisions in building their new home,” he says.

And while it’s G.J. Gardner’s experience that’s shaped this campaign, The Workshop’s project director, Gina Kelly, says the brand was open to its ideas and allowed the team to craft a creative output.

Using the agency’s in-house production facilities, The Workshop team carried out the filming, including a green screen shoot, plus animation, sound, editing and grading.

Kelly adds The Workshop is just as passionate about 'Home Prep' as G.J. Gardner is, and believes it's the beginning of a great relationship with the brand.

Credits

Client

Managing Director: Grant Porteous
General Manager: Ellie Porteous
Brand Manager: Cat Thorburn
Marketing Coordinator: Logan Smith
Creative Manager: Cheryl Halton

Agency

Director: Craig Murray

Chief Creative Officer: Craig Whitehead
Creative Group Head: Chris Long

Art Director: Greg Wylie

Project Director: Gina Kelly

DOP: Gregoire Aubourg
Producer: Sara Alison

VFX Supervisor: Stewart Van Der Wal
Audio Engineer: Miller Yule

Illustrator: Gerardo Kemelyen
Grade: Tracy Powell

Motion Graphics Artist: Kasun Ilesinghe 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

MediaWorks Radio CEO to step down

  • Movings/Shakings, brought to you by Marsden Inch
  • March 28, 2017
  • StopPress Team
MediaWorks Radio CEO to step down

MediaWorks has announced its Radio CEO Wendy Palmer will be stepping down at the end of April. In her place, David Gibbs, who has been assisting the radio team since the beginning of the year, will act as head of radio.

Read more

AdFest 2017: Clemenger and Colenso recognised on an international stage

  • Advertising
  • March 28, 2017
  • StopPress Team
AdFest 2017: Clemenger and Colenso recognised on an international stage

While New Zealanders kicked back to the cricket and flocked to Adele, the weekend saw those in adland braced for another round of awards as the Asian regional creative festival, AdFest, announced its winners. Local agencies Clemenger BBDO and Colenso BBDO are among those celebrating success.

Read more
Sponsored content

What you didn’t know about Millennials

Millennials, like no other consumer group, are driving how, when and where they want marketing messages to engage them. Considering their digital habits, it would ...

Sponsored content

Explaining marketing automation: The client

In the second of a three-part series, we talk to three Ubiquity clients—Neon, Methven and FAB Group—to get their take on what marketing automation has ...

StopPress Podcast #7: Peter Field, advertising effectiveness expert

  • Podcast
  • March 24, 2017
  • Damien Venuto
StopPress Podcast #7: Peter Field, advertising effectiveness expert

Peter Field is one of the world’s foremost experts in advertising effectiveness. And he’s very worried about the current trends, so much so that he has decided to become slightly more confrontational in an effort to counteract the high concentration of bullshit he sees in the market. He’s looked at decades worth of case studies through the IPA Databank and figured out how the best brands build profitability, and he believes the current focus on short term activation metrics over long-term business effects is a very dangerous shift. He was in New Zealand as a guest of CAANZ and TVNZ and he spoke to StopPress editor Damien Venuto about the magical 60/40 rule, the need for big brands to use mass media, the role of social media for brand building and the slick and very successful PR campaign that has been waged by the rather secretive digital behemoths.

Read more
topics
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Duke marks one year with live branded sport event

  • Media
  • March 23, 2017
  • StopPress Team
Duke marks one year with live branded sport event

When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.

Read more

TSB Bank shines a light on New Zealand's dedicated lifeguards

  • Advertising
  • March 23, 2017
  • StopPress Team
TSB Bank shines a light on New Zealand's dedicated lifeguards

March may have brought with it the end of summer and temperatures aren’t as conducive to water-based activities but TSB Bank still sees the importance in highlighting the work of Surf Life Saving New Zealand by launching a 'between the flags' campaign, via Special Group and Exit Films, that gives New Zealanders an insight into those who patrol our beaches.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit