Youtube VideoWho's it for: NZTA by Clemenger BBDO and The Sweet Shop
Why we like it: When it comes to social messaging, making at-risk groups feel bad about their behaviour often has a habit of leading to more of that bad behaviour. But this excellent ad aims to heap praise on those who try to stop drink driving from happening. Brilliantly shot, a good soundtrack and great talent. Plus, 'you know I can't eat your ghost chips' has to be one of the lines of the year.
Who's it for: Steinlager by DDB NZ and Robber's Dog
Why we like it: There seems to have been a collective case of the spinal shivers over the past few days as the All Blacks do some well-deserved showing off with Old Bill. And this little number for Steinlager to bring the brilliant 'We Believe' campaign to its intended conclusion managed to bring another one on. The taste of victory is... quite old, actually.
With the All Blacks vs Lions matches an occasion for both hardcore enthusiasts and fairweather fans alike, plenty of brands have been quick to grab a slice of the sport's lucrative commercial pie. In honour of this, we present to you our completely arbitrary set of awards for rugby mania in adland.