Getty Images becomes a transmedia raconteur with new infographic

  • Infographic
  • November 25, 2013
  • StopPress Team
Getty Images becomes a transmedia raconteur with new infographic

The old creative writing adage goes “show, don’t tell,” and this is clearly an axiom that Getty Images aims to tap into with a new infographic that details why companies should use transmedia storytelling to market their offerings.    

Rather than simply listing what the Getty offers, the infographic gives a backstory that relates to how marketing has changed over time. It starts by saying that campaigns once retold the same story across different media, but that this has become dated in an era that demands a more immersive approach.

Although the infographic does drift into salesy language from time to time, the use of facts in each of the five sections and the development of a central narrative combine to present the information in an interesting and entertaining way. 

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TVNZ rolls out Survivor with a burst of contemporary style

  • Advertising
  • April 28, 2017
  • Erin McKenzie
TVNZ rolls out Survivor with a burst of contemporary style

With ​​Survivor New Zealand set to hit screens on 7 May, TVNZ has released another round of its campaign with a colourful, energetic video via TVNZ Blacksand, as well as unveiling the contestants. We chat to executive creative director Jens Hertzum about giving the local format a contemporary and fun feel.

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