The old creative writing adage goes “show, don’t tell,” and this is clearly an axiom that Getty Images aims to tap into with a new infographic that details why companies should use transmedia storytelling to market their offerings.
Rather than simply listing what the Getty offers, the infographic gives a backstory that relates to how marketing has changed over time. It starts by saying that campaigns once retold the same story across different media, but that this has become dated in an era that demands a more immersive approach.
Although the infographic does drift into salesy language from time to time, the use of facts in each of the five sections and the development of a central narrative combine to present the information in an interesting and entertaining way.
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