The last time DDB created a campaign for Pink Batts back in 2008, it came up with a lovable pink sidekick who kept homeowners snug. And it’s back in the hotseat to celebrate the brand’s 50th anniversary this year, launching a campaign on Sunday that features two fairly mischievous kids who have had the game of ‘Hot and Cold’ completely ruined by ‘New Zealand’s favourite insulation’.
http://www.youtube.com/watch?v=it7hr78HLKg
After basically having no competition for years, imported insulation has given it a scare and claims were made by German company Knauf recently that their product was half the price of Fletcher’s Pink Batts brand, so it seems as though it was time to create some more noise.
How things have changed from this dystopian nightmare from the ’80s. http://www.youtube.com/watch?v=-mqUeePoGlA
CREDITS
Agency – DDB
Group New Zealand
Client – Tasman Insulation
Product
– Pink Batts
Group Executive Creative Director: Andy Fackrell
Creative
Director: Chris Schofield
Art Director/copywriter: Jonathan McMahon
Art Director/copywriter: Lisa Fedyszyn
Executive
Producer: Judy Thompson
Agency
Producer: Jane Mill
Agency
Producer: Kim Baldwinson
Production
Company: Thick as Thieves
Director:
Leo Woodhead
Producer: Rebekah Kelly
Executive Producer: Nik Beachman
DOP:
Ari
Wegner
Editor:
Michael Lonsdale
Grade:
Peter Richie at Toy Box
Post production: Stefan Coory at Blockhead
Sound Editor: David Liversage at Radiate
COMPOSER:
Peter Van Der Fluit at Liquid Studios
Group Business Director: Scott Wallace
Account Director: Susie Darling
Head
of Planning: Lucinda Sherborne
Marketing
Manager: Nigel Lee
Product Portfolio Manager: Bhavna Prentice