Get Pent: Kiwis collect four gongs at world's snazziest packaging awards

  • Creative
  • October 5, 2011
  • Deirdre Robert
Get Pent: Kiwis collect four gongs at world's snazziest packaging awards

If the results of the 2011 Pentawards are anything to go by, Kiwis seem to have it wrapped when it comes to creating effective and innovative packaging design in the designer food side of things. 

The awards honour excellence in every form of packaging design and there were a total of four Kiwi winners this year, with Designworks standing up to take the biggest bow after securing a Gold Pentaward in the Beverages category for its Monteiths Single Source packaging. Single Source was launched in December last year, the most unusual feature being the black glass bottle, picked by Monteiths for its “premium, sophisticated appearance”.

Single Source’s packaging design focuses on the story behind the beer. Designworks Michael Crampin said Single Source is the first beer in New Zealand to really champion the process and philosophy of beer origin. Each bottle is equipped with QR code that tells the story of the beer.

But Designworks wasn’t the only award winner in the Beverage category. Insight Creative picked up a bronze for its 1Above Aerotonic Flight Beverage.

1Above bottle creator Jamie McLellan, of Insight Creative, said the design was all about balancing “form and function”.

“As well as looking terrific the design needed to cater to the audience of air travelers and describe the benefits through the packaging. It also needed to function on route and be easily stored on the plane. The team worked hard to ensure the needs of this particular group were met,” he said.

Elsewhere, dairy packaging design served us well. Shine took out a bronze in the Food category for hearty yoghurt brand Mammoth Supply Co, with pHd3 also picking up a bronze in the same category for fellow yoghurt brand, The Collective.

Award finalists came from over 25 countries and a total of 40 Gold Pentawards were dished out. The most prestigious award of the night however was the Diamond Pentaward or ‘Best of Show’. That honour went to Swedish agency NINE for its Ramlösa natural mineral water project.

Here’s a selection of other winners:

Platinum Pentaward 2011

Best the Beverage Category

Brand: Heineken—STR bottle

Entrant: dBOD

Country: The Netherlands

Platinum Pentaward 2011

Best the Body Category

Brand: Görtz 17—Shoelace Box

Entrant: Kempertrautmann gmbh

Country: Germany

Gold 

Beverages, Coffee & tea (dry and capsules)

Brand: Level Ground Trading

Entrant: Subplot Design

Country: Canada

Gold 

Beverages, Wines

Brand: Blasted Church Vineyards

Entrant: Brandever

Country: Canada

Gold

Luxury, Perfumes

Brand: Davidoff—Champion

Entrant: Objets de Convoitises/Alnoor Design

Country: France

Gold 

Body, Health care

Brand: Kleenex—Divine Dessert Wedges

Entrant: Kimberly-Clark

Country: USA

This story originally appeared on Idealog.co.nz. 

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