Some say breakfast is the most important meal of the day. But if you work in advertising, marketing or media, you'll know that's not true. It's lunch that's at the top of the list. And Vinnies on Jervois Road in Auckland (bookings can be made online here) has referenced that with the launch of a rather enticing Friday lunch deal, where diners can get two courses and a glass of wine for just $45 (those with a meat tooth will be overjoyed to learn the lambshanks are back by popular demand). To celebrate this gastronomic arrival, we're giving away two meals for four from the new lunch menu, one for the person who comes up with the best fictional slogan to advertise the new menu (add it to the comment wall) and one for the best rough sketch of a creative idea for a print ad (email it to firstname.lastname@example.org with Vinnies in the subject line).Youtube Video
Marketing, advertising & media intelligence
Like a drug dealer cutting off supply to its addicted clients, Facebook once again pulled the rug out from underneath publishers and brands as part of its ongoing mission to 'make the world a better place'. The main shift, which has been happening in various forms for a few years, is a newsfeed tweak that will prioritise engaging content from friends and family, rather than news from media companies or brands. So what does it mean for publishers, brands, agencies and the world in general? Here are some of the best takes on the issue.