Faces for radio (or a pillowcase set): Matt & Jerry Homewares is now a thing

  • Marketing
  • February 10, 2017
  • StopPress Team
Faces for radio (or a pillowcase set): Matt & Jerry Homewares is now a thing

Perhaps better known for their shock jock antics, infamous radio duo Matt Heath and Jeremy Wells are embracing the entrepreneurial spirit with their latest business venture. 

Matt & Jerry Homewares is the brainchild of the Radio Hauraki Breakfast hosts who released their first product last week with a pillowcase set.

Featuring stylistically rendered profiles of the duo, the venture is an effort from Wells and Heath to "diversify" and "meet market demand".

"We've identified a gap, and we're filling it," says Heath. 

“Homewares has proven a successful direction for many other exceptional entertainers including Justin Timberlake, Kanye West and Lionel Richie, however until recently remained an untapped market for radio hosts, in particular breakfast radio hosts."

Wells adds: “We are a nation of homeowners and people aching to be homeowners, so branching into those environments mean we can fulfil the desires of an entire population.”

The pillowcases have been on sale for $20 per set through the Mr Vintage website, with the product reported to have "sold exceptionally well" despite the rather abundant indication of stock at the time of writing. 

To coincide with Valentine's Day, Matt & Jerry Homewares have released another edition of their product with the Valentine's Day Romance Set.

While the pillows include the same design as their first set, the Valentine's edition is printed on satin and also includes a luxurious bedroom tarpaulin and romance beads, available for a slightly heftier $40. 

“Audiences and media channels are becoming so complex now that it’s time to go back to basics – and what’s more basic than the necessities of home” says Radio Hauraki content director Mike Lane.

“The demand for the Homewares range so far has been outstanding and we’ve seen a significant increase in audience satisfaction, engagement and any other media buzzword” 

The pillowcases are the first of many products in the range and customers can look forward to the release of scented candles, valances, lamps and diffusers coming soon.

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Are Sky TV's new Sky Go offerings a sign of things to come?

  • Media
  • April 24, 2018
  • Findlay Buchanan
Are Sky TV's new Sky Go offerings a sign of things to come?

Earlier this month Sky updated its Sky Go App, a move that connects customers with Sky Go on the go, with the addition of catch up TV, box sets and on-demand content on mobile and tablet. We talk to chief product and technology officer Julian Wheeler about how business is going, and what else Sky has to roll out in the next 12 months as it moves forward from a linear TV model and into an expansive network across multiple screens.

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