Future calls, Colenso answers with pack reshuffle

  • Advertising
  • March 30, 2011
  • Ben Fahy
Future calls, Colenso answers with pack reshuffle

Despite a stellar year for the Clemenger Group gang, both in terms of awards won and cash banked, there have been a few mutterings around the traps of late about axes falling at Colenso and AIM Proximity. And while the seemingly OTT figure of 20 departures has been bandied about, Colenso's managing director Nick Garrett says that's certainly not the case and says it's just slight reshuffling of the pack to respond to the current demands of clients."We've been looking for quite some time at this," Garrett says. "We're adding value to our clients' businesses by investing in more senior and creative staff. There's going to be a lot less focus on production."

While Garrett didn't mention any numbers, Clemenger Group's big cheese Jim Moser told the NBR five or six staff had been talked to.

Interestingly, for an agency renowned for creating great ads, Garrett says making them is now seen as a something of a commodity by clients. It's the strategic insights and big ideas that can be used to solve client's problems or, in the case of Colenso, inform the direction of a new product or service by being closer to the client at the start of the process, they see the value in.

"For us it's just making sure we've got enough bandwidth to partner with our clients and work with them further upstream. But this is an industry thing, not just a Colenso thing... It's about being future focused."

In some ways, this restructure (some less prosaic types might just call it a removal of a few deadweights) seems to show Colenso heading in the direction of the consultancy model favoured by the likes of Assignment Group and Federation, with planning and strategy taken care of by the inner sanctum and the hard yards often farmed out. And by removing some of the production capability at the agency, Garrett says this might mean "clients are going to be more interested in that freelance model".

 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Clemenger BBDO, Touchcast and Proximity come together as one

  • Advertising
  • March 29, 2017
  • StopPress Team
Clemenger BBDO, Touchcast and Proximity come together as one

The Clemenger Group New Zealand is future proofing its marketing offering, with the announcement it’s merged Clemenger BBDO, Touchcast and Proximity to create a ‘new age’ agency with what it believes to be the resources, talent and capabilities required to go forward.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit