Judging from the (unusually) complimentary comments on StopPress, the pundits seem to like the new—and quite bizarre—Instant Kiwi campaign. And, to launch NZ Lotteries' new overarching tagline of 'Winning Happens', DDB has also released a series of entertaining radio ads featuring monkeys, kung fu masters and tense reality show music that aim to drum home the fact that there's a winner every second-and-a-half across the whole portfolio.
Listen to all the ads here.
People win a lot more than you’d expect with the many games from Lotto. In fact, Kiwis are winning thousands of times a day, tens of thousands of times a week, and millions of times a year. However, just telling people facts and figures is hardly inspiring. So we brought this to life with an entertaining spin on the repetition of commonplace events and sounds. By making our impressive frequency of wins relatable to everyday life, people can’t help but feel that they could very well be next.
ECD: Andy Fackrell
CD: Shane Bradnick/Chris Schofield
Creatives: Rory McKechnie, Adam Thompson, Ben Pegler
Group Business Director: Greg Jones
Account Director: Charlie Stow
Account Manager: Nicholas Dellabarca
GM Marketing: Val Green
Head of Brand and Communications: Kirsty Phillips
Senior Brand and Communications Manager: Keri Merrilees
Producer: Jane Mill
Sound Engineer: Craig Matuschka
Composer: Peter Van Der Fluit
Production Co: Liquid Studios, Grey Lynn, Auckland