2010 was a pretty damn good year for Air New Zealand and, whether it was picking fights with magazines, dreaming up the next borderline marketing campaign or collecting one of its many prestigious awards, there was certainly never a dull moment. Having recently snapped up a sizable stake in Virgin Blue, won a Wallpaper Design Award for its snazzy premium economy spaceseats and, after more than four years of design and development, taken delivery of the first big Boeing bird to be fitted with the much-drooled over economy sky couch, dullness has been avoided at the start of 2011 as well. But what about that strange furry Count von Count-esque spokesbeast Rico, we hear you ask. Well, he has been busy travelling the world, offending and delighting in equal measure. And his latest polarising performance for Australia Day, once again created by .99, seems to have continued that trend.
Pureprofile on mapping the ever-changing consumer
With its invaluable reservoir of data, insights and opinion, Pureprofile is on a mission to help businesses stand out from the noise. We find out ...