From New Zealand, with love

  • Digital
  • February 14, 2011
  • Deirdre Robert
From New Zealand, with love

Def Leppard sings love bites, Air New Zealand says love bytes with yet another clever and unique viral marketing campaign. Together with Affinity ID and Spoon TV, the folks at Air New Zealand paid a visit to Auckland’s international departures gate last night, recording messages from sky-bound passengers to loved ones they wouldn’t be seeing on Valentine's Day.

The crew stayed up until the wee hours of this morning to put together this rather sweet and loved-up Love Bytes video montage featuring all those messages, complete with props like roses and blow-up lips.

From Air New Zealand staff to children, and even a lady who confesses her love for a man who already has a girlfriend, everyone gets on board. And, if you yourself are looking for love, one young man puts himself out there asking for takers to be his Valentine. There's a few tears shed too.

'Meerkat' Rico was nowhere to be seen.

Youtube Video

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Air New Zealand claims September Ad Impact award

  • Ad Impact
  • October 19, 2017
  • StopPress Team
Air New Zealand claims September Ad Impact award

It was a busy September with a range of brands releasing new spots in the lead up to the warmer months of the year. There could, however, only be one Colmar Brunton Ad Impact winner, and this time we saw a repeat winner step up to the podium.

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