Who's it for: FOUR by Special Group and Fatboy Films
Why we like it: It's got a large yellow duck in it. And there's quite possibly no better way to draw attention to the arrival of a new, edgy mainstream TV channel than by doing something completely ridiculous, like parking a giant floating bird in the Viaduct.
Why we like it: First whales, then paint, now babies. BNZ's Success Stories campaign aimed to show how the support of a bank can help business and the community, and now it's aiming to show how its support can help new families. See, banks aren't evil. And there are a few more personal tales here.
While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.