From giant birds to little babies

  • TVC
  • February 8, 2011
  • Ben Fahy

Youtube Video

Who's it for: FOUR by Special Group and Fatboy Films

Why we like it: It's got a large yellow duck in it. And there's quite possibly no better way to draw attention to the arrival of a new, edgy mainstream TV channel than by doing something completely ridiculous, like parking a giant floating bird in the Viaduct.

Youtube Video

Who's it for: BNZ by Sugar

Why we like it: First whales, then paint, now babies. BNZ's Success Stories campaign aimed to show how the support of a bank can help business and the community, and now it's aiming to show how its support can help new families. See, banks aren't evil. And there are a few more personal tales here.

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Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.

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