No October winner, but FOUR's 'home of not rugby' takes home NAB merit certificate

  • Advertising
  • November 1, 2011
  • Cath Winks
No October winner, but FOUR's 'home of not rugby' takes home NAB merit certificate

Rugby World Cup advertising continued to dominate throughout October, some say to the detriment of both quality and originality. And after being told to 'touch pause engage' one time too many, the NAB judges have decided no one deserves the October Newspaper Ad of the Month award. The obvious headlines and groan inducing puns featured across too much of the material - at times to the detriment of art direction.

But the judges have acknowledged some very strong contenders and have awarded an Honourable Mention to Special Group’s Channel Four Not Rugby Viewing Guide which cleverly allocated the channel’s programmes across the Pool, Quarter, Semi, Bronze and Final dates.  So in a way rugby was still the winner on the day.  As Bart Simpson would say "Oh the ironing."

The judges said “... great strategy and an amusing clever idea.”

Ad of the Month judges for October were, Freddie Coltart, Ogilvy; Rob McDowell, Sugar and Matt Sellars, Saatchi & Saatchi.

Credits: 

Agency: Special Group

Creative directors – Rob Jack & Tony Bradbourne

Creative – Kim Fraser

Managing partner – Michael Redwood

Account director – Annabel Rees

Head of Marketing MediaWorks TV – Amanda Wilson

Brand Manager FOUR – Renee Colquhoun

Marketing FOUR – Gary Mulholland

Any ad that's run in any newspaper around the country is eligible to enter the competition. (Email ideas@nabs.co.nz for competition details.)

 

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