Four to the floor

  • TVC
  • June 14, 2011
  • Ben Fahy

We're taking the politically correct NCEA approach today. So we've chosen four winners.

Youtube Video

Who's it for: NZTA by Clemenger BBDO and Film Construction

Why we like it: It's funny because it's true. Nice to see NZTA using a bit of humour to get a serious driving message across to parents. And also nice to see a big lustrous ginger beard and the use of a jetpack.

Youtube Video

Who's it for: Pams by Barnes, Catmur & Friends and Assembly

Why we like it: The first ads in the series were cute, quirky, well-made and humorous. So's this one for winter. And, unlike the recent BP ad, it's got some sick poetic flow too.

Youtube Video

Who's it for: Weet-bix by Saatchi & Saatchi and Finch Company

Why we like it: The All Blacks will be everywhere this year, so there's a real and present danger of rugby overkill. But this ad, which is based around a nice insight into the psyche of sport loving Kiwi kids, gets it about right.

Youtube Video

Who's it for: ETA Kettles by Assignment Group and Curious

Why we like it: It's hard not to like the old talking stomach routine. And here's another one.

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FCB's CEO Dan Martin departs

  • Advertising
  • July 23, 2018
  • StopPress Team
FCB's CEO Dan Martin departs

FCB is once again on the hunt for a new chief executive following news of Dan Martin's departure from the agency less than one year after taking the reins.

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