Youtube VideoThe Dulux colours of New Zealand promotion, which asked Kiwis to send in pics of their region with the promise they might end up on TV, was pretty classy. And Clemenger BBDO and The Sweet Shop have maintained that momentum with a new ad for its Weathershield range that blurs the lines between the real and the fantastic with a combination of handcrafted and computer animation.
"The key thing that we always had to ask ourselves was whether it was believable that it had been created for real," says director Melanie Bridge (check out her reel here). "We wanted it to look like the couple had actually painted and stop-framed the animation on their house themselves."
Agency: Clemenger BBDO, Wellington
Client: Dulux Title: 'Weather'
Executive Creative Director: Philip Andrew Art Director: Brigid Alkema Copywriter: Mitch Alison Producer: Martin Gray Production Company: The Sweet Shop Director: Melanie Bridge Producer: Cindy Kavanagh DOP: Ian McCarroll VFX Supervisor: Glen Atkin Post Production: Digipost