Old Spice, a scent most commonly associated with squash changing rooms, swarthy, salty old seadogs and dads/granddads, gets with the programme and delivers a series of very humorous machismo-soaked ads with a pitch that goes: "We're not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it." Hope they don't get sued by losers like Lynx.
And another (if you just can't get enough of that manly stuff, there are plenty more on offer here).
Want to run as fast as Kenyans? Need gratuitous levels of energy? Then you need some Powerthirst.
And what Friday would be complete without some ridiculous album covers (SOTACANSFWBIYDIWNILYBF).