Folded newspapers fly overseas

  • Advertising
  • November 17, 2011
  • StopPress Team
Folded newspapers fly overseas

Despite tough times for print, newspapers remain close to Kiwis hearts, even when they’re overseasSpecial Group has followed up its Kiwis Together campaign with a full page ad encouraging readers to fold up the newspaper, pop a message on it, and send it to a Kiwi overseas – so they could read enjoy it just as if they were back home in NZ. Alternatively it could be sent to an Aussie mate.

"We set out to find an emotionally engaging idea and we sure got one – the feedback we've got from people who sent and received the newspapers was just incredible" says Jenny Stiles, NPA business & marketing manager.

"Special presented us an innovative and original campaign where the thinking was definitely global" said Scott Livingston of NZ Post. "Naturally we were keen to help in any way we could".

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Duke marks one year with live branded sport event

  • Media
  • March 23, 2017
  • StopPress Team
Duke marks one year with live branded sport event

When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.

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