From a boppy spot about Kiwi cliches to a somewhat awkward tour around Auckland's best 'training grounds', there's been no shortage of ads promoting the much anticipated Lions Tour. Many of the ads has focused on highlighting New Zealand's scenery and culture, and Flying Fish have continued the tradition with a spot for Sky Sports UK.
The TVC shows various New Zealanders passionately performing the iconic Maori war dance, formally known as the Ka mate Haka. From Rotorua Boys High to the New Zealand Fire Service Training Centre, individuals both young and old, male and female, show that "being a Lion runs in their blood" while being an All Black runs in ours.
Directed by James Solomon, the team at Flying Fish were approached by Sky Sports UK to create promotional material for the channel, which saw the production company set out across the country to shoot a real lion and a Maori warrior facing off one another on top of a mountain peak.
So far, the TVC has attracted mostly positive reviews from British rugby fans on social media.
What an advert that is!!! Can't wait for the lions tour of New Zealand. Spine tingling advert 👊🏽— Curtis Woodhouse (@curtiswoodhous8) May 21, 2017
Was it just me, or did anyone else see that friggin *awesome* haka ad on @SkySports on Sunday?? Is there a video of this I can get?!! 🏉🦁🇳🇿— Nic Ross (@npr247) May 22, 2017
Damn that's a good ad for the Lions tour, and I don't usually watch rugby— Andrew (@andrew847) May 21, 2017
The British and Irish Lions Tour kicked off at the start of the month with a win for the visiting side. The much anticipated first match against the All Blacks will be on 24 June at Auckland's Eden Park.
Client - SKY TV UK
Production Company - Flying Fish
Director - James Solomon
Executive Producer - Sam Attenborough
Executive Producer & Managing Partner - James Moore
Producer - Sam Attenborough
DOP - Marty Williams
Editor - Nathan Pickles
Post Production - MANDY VFX- Flame Artist: James Corden- Flame Assist: Anita Ward
Colourist: MANDY VFX - Pete Ritchie