Fly Buys installation filled with 60,000 Jaffas for jafas

  • Outdoor
  • April 30, 2013
  • Sim Ahmed
Fly Buys installation filled with 60,000 Jaffas for jafas

We at StopPress are strong believers in the power of confectioneries as a marketing tool and it seems Fly Buys agrees with us. The loyalty rewards company has installed a giant vending machine in the Britomart Transportation Centre providing Auckland commuters with 60,000 Jaffas.

The billboard allows Fly Buys and Air Points cards to be swiped in return for the orange-chocolatey goodness inside. The installation follows on from the Clemenger-made 'Little Bit Good' campaign, part of which saw several bus shelters around the country be converted  into Fly Buys-powered gumball machines. The creative for this latest machine is a Fly Buys / Clemenger partnership, with OMD on logistics and Anderson Design developing the visuals.

The same billboard was used inside of Wellington Airport, with gumballs instead of Jaffas. It was installed in Auckland last week and will run for another three weeks. A spokesperson for the company was unable to say whether the giant candy vending machine will be replicated in other parts of New Zealand, but does say if it is it'll probably use a different filling.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit