Fly Buys celebrated the handing out of five million reward redemptions in fine awkward style at Wellington Airport last week by gathering together an array of gift-bearing strangers, tromboners (!), middle-aged dancers, cartwheelers, humans in animal suits and a range of other carnies to surprise the winners of the 'Thanks Five Million' promotion.
Auckland couple Michael and Vanessa Galloway were flown to Wellington to collect their prize of 50,000 Fly Buys points. The couple were agog, their mouths agape, as they were surrounded by Fly Buys and Chilli marketing-inspired jocularity.
See, data collection can be fun.