Fly Buys celebrated the handing out of five million reward redemptions in fine awkward style at Wellington Airport last week by gathering together an array of gift-bearing strangers, tromboners (!), middle-aged dancers, cartwheelers, humans in animal suits and a range of other carnies to surprise the winners of the 'Thanks Five Million' promotion.
Auckland couple Michael and Vanessa Galloway were flown to Wellington to collect their prize of 50,000 Fly Buys points. The couple were agog, their mouths agape, as they were surrounded by Fly Buys and Chilli marketing-inspired jocularity.
With the All Blacks vs Lions matches an occasion for both hardcore enthusiasts and fairweather fans alike, plenty of brands have been quick to get in on the action to get a slice of the sport's lucrative commercial pie. In honour of this, we present to you our completely arbitrary set of awards for rugby mania in adland.