Fly Buys brings its new campaign to life with Adshel largesse

  • Experiential
  • October 1, 2012
  • Josh Martin
Fly Buys brings its new campaign to life with Adshel largesse

Fly Buys' new motto 'Every time you swipe, something good happens' became quite literal recently, with some interactive Adshels in Auckland and Wellington injecting some fun into the city streets.

The loyalty programme set up gift-giving Adshels, with the one located on the corner of Queen St and Vulcan Lane gifting a gum ball every time a Fly Buys or Airpoints card is swiped.

As is common with freebies, there were queues after the promotion littered news feeds on social media sites, so restocking the 2000 gum balls will be necessary.

Another adshel on Symonds St blows out bubbles to Fly Buys card-swipers.

http://www.youtube.com/watch?v=xkq2HPkV-A8

Wellington Airport commuters may have seen (and enjoyed) the giant gumball billboard, stocked with 36,000 pieces of the childhood treats which are dispensed each time a loyalty card is swiped.

"It was important for us to do this, but not just for the sake of it," says Fly Buys head of engagement Chris Lamers. "We need a clear link back to our core brand proposition, and this clearly shows that 'Every time you swipe something a little bit good happens'. The reactions have shown that. Whether smiles or laughter and even grown businessmen acting like little kids when they get their gumball."

While there are plenty of happy commuters there is no word yet on how the airport and city street cleaners feel about the free gum gifts.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga
Sponsored content

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga

When Reuben and Melissa Woods started Woods Agency in their spare bedroom in Papamoa Beach back in 2004, they only had one regular client, bedroom furniture company Design Mobel. Fourteen years on, their client list spans the length of New Zealand and into the Pacific Islands. We chat with Reuben about how they built an agency that focuses on developing regional companies into world-class brands.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit