Who's it for: Sony by Frontage, Flying Fish and Blockhead
Why we like it: 'Tis a beautiful piece of film, with New Zealand in a starring role. David Attenborough himself would probably rather stay inside to watch nature than venture into the real world after seeing this ad.
Who's it for: Moro by DDB
Why we like it: Still very weird, still pretty polarising, but still up our alley. Plus, this spot includes one of our favourite noises, just like The Bourne Identity.
Who's it for: Paper Plus by Hyde and Yukfoo
Why we like it: Experts agree that pop-up books rule, as this continuation of the Paper Plus brand campaign for Mother's Day shows.