Fisher & Paykel keeps Colenso in its corner

  • Marketing
  • February 4, 2013
  • Ben Fahy
Fisher & Paykel keeps Colenso in its corner

Fisher & Paykel Appliances (F&P) has reattached its wagon to Colenso BBDO after a head to head pitch with DDB at the end of last year.

F&P's global brand manager and New Zealand marketing manager Roger Bridge was unable to be contacted, and Colenso BBDO’s managing director Nick Garrett wouldn’t comment, but it’s thought the pitch was in relation to an upcoming global rebrand, which one source said will be the biggest thing the company has done for many years.

F&P doesn't have an agency of record (its Inside Stories initiative was led by BrandWorld), but Colenso BBDO's last project of note for F&P was Lost My Sock back in 2010. It has also done some brand work for F&P's Chinese parent company Haier with the 'Live a Haier life' campaign. 

It is thought Colenso will work closely on the project with F&P's design agency Alt Group, which has been dabbling quite successfully in advertising of late with some nice print work. 

The company, which took out top spot in the whiteware section of the Readers Digest most trusted brand award for the 11th consecutive year, has turnover in excess of $NZ1 billion and employs close to 3,300 people worldwide. But, as Brian Gaynor pointed out last year, F&P "operates in a highly competitive industry, has had major financial difficulties and hasn't paid a dividend since 2008". As such, he believes the fact that it sold the company to Haier for $1.28 a share—"a 71 percent premium to the September 7 price and a 97 percent premium to the pre-annual meeting 65c a share"—warranted a big bouquet for the directors. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

news

Off pitch: The mission to repair the broken pitching system

Appalling, shocking, laborious, unprofessional, unfair and time-wasting were just some of the descriptions we've recently heard describing the pitching process. Suffice to say there's a ...

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit