First Rate finds search engine soul mate

  • Digital
  • February 9, 2010
  • StopPress Team
First Rate finds search engine soul mate

Search marketing agency First Rate, the first Google Analytics accredited company in New Zealand, has been appointed as the exclusive licensee in New Zealand and Australia of the search engine marketing (SEM) technology SearchIgnite.

SearchIgnite will provide First Rate, whose clients are spread over 50 industries including retail/e-tail, financial services, education, energy, travel, and software solutions, with an advanced suite of tools to manage, optimise, track and report on SEM campaigns for its clients, with features including cross-channel conversion path analysis and end-to-end automatic optimisation of creative, bids and landing pages.

Jon Ostler, founder of First Rate, says the company carried out an extensive, worldwide search for the best SEM technology available and chose SearchIgnite because of the technology’s leading bid management methodology, unique direct marketing features and proven client results.

First Rate chief executive in New Zealand, Kevin Francis, says there has been slow take up of SEM in New Zealand compared to other countries, but there is now a rapid increase in demand as the catch up begins.

"We are excited to introduce cutting edge technology into the country that many local advertisers would not normally be able to access," he says. "Over the years, we have found advertisers that take full advantage of contemporary online marketing channels like search gain a huge competitive advantage. We expect the deployment of this technology across our New Zealand clients will extend their competitive advantage further.”

Roger Barnette, the founder of SearchIgnite, was impressed with the reputation and leadership position First Rate had built up around their search marketing services and hopes this new strategic relationship will grow that position further.

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Duke marks one year with live branded sport event

  • Media
  • March 23, 2017
  • StopPress Team
Duke marks one year with live branded sport event

When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.

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