Can you complete this terrific little gag by Idealog cartoonist Alister Kitchen? Make us belly ache and we'll send you a million dollars worth of Steinlager Edge. Post your entries on the comment wall.
Marketing, advertising & media intelligence
TRA brand strategist Tim Gregory goes back to McDonald's early days to see how its golden arches became a cultural symbol, and why there's a fundamental category-culture disconnect between the values and worldview of a significant and growing segment of Western society and the everyday business the fast food giant.