Download the pdf booklet here to see the finalists (and while you're there marvel at the nice new pro-magazine campaign from the MPA and make fun of all the stock imagery of people laughing with magazines). The Magazine Awards 2011.
The usual suspects are well represented, with NZ Magazines, Fairfax and Tangible all netting sizable finalist hauls. But it's difficult to say for sure how many nods each of the major publishers got because the awards booklet shows a large number of categories that say 'winner to be announced'.
MPA chief exec John McClintock says this can be put down to the fact that some of the judges didn't get their scores back in time and, in some cases, also hadn't added up their scores correctly ("They're good at judging, but they're piss poor at maths"). They couldn't wait to print the booklets so they went with this 'on the night' option and have been letting the publishers know individually.
Once again, ACP didn't enter the awards, so there are some big mag brands missing. But it does make a small showing becuase Spark Activate is a finalist in the new award, Most Effective Use of Magazines, for a campaign that ran in ACP's Woman's Day. A few of its columnists and freelancers have also entered independently.
Healthy Food Media and AGM didn't enter this year either, although McClintock says Healthy Food Media, which co-founder Kim Mundell sold out of this year, does have a table at the event.
As far as the best battles go, Tangible's Dish and Fairfax's Cuisine will be facing off for best cover design, best designer, best editor, best journalist, and magazine of the year in their various categories.
Seats for the awards dinner are filling fast and bookings will close on 17 June. The event will be MC'd by Oliver Driver and entertainment will be provided by band Super Highway. You don't have to be an MPA member, or entrant to buy tickets, and they're being sold as singles ($ 165+gst) and doubles ($ 314+gst), not just whole tables ($1500 +gst).
Get your tickets here.