Finalists announced in marketing awards

  • Marketing
  • September 1, 2009
  • StopPress Team

New Zealand’s big brands are bouncing back in 2009. Air New Zealand, The Warehouse, Frucor and Westpac are among the household names to be selected as finalists in this year’s TVNZ/NZ Marketing awards.

Of the 21 finalists, 16 are medium-to-large sized companies. Two are government agencies.

New Zealand Marketing Association chief executive and awards judge Sue McCarty says tough times demand a lot from marketers, who are under pressure to meet revenue and brand targets with fewer resources.

“The last year has called upon the professionalism of the country’s top marketers. The finalists have all demonstrated a sound understanding and application of the business disciplines associated with great insight-driven marketing. The result of that has been outstanding business success for each of them that is worthy of recognition.”

The finalists were selected by an expert panel consisting of practicing marketers, staff from the Marketing Association and Graham Medcalf of NZ Marketing magazine.

“A large number of outstanding entries laid the foundations for a thorough and healthy debate amongst the judging panel,” says McCarty.

Four categories—Marketer of the Year, Rookie Marketer of the Year, Marketing Hall of Fame and the Supreme Award—will be announced on the night of the awards.

The awards ceremony will be held at a gala dinner on October 30 at Auckland’s Crowne Plaza.

Consumer Services


Sponsor: Colmar Brunton

  • Air New Zealand

  • Les Mills International (Bodyvive)

  • Tourism New Zealand (Increased awareness)

  • Westpac (Online banking)


Consumer Durables


Sponsor: TVNZ

  • Goodyear and Dunlop (Beaurepaires)

  • Roche (Neupogen)


Fast Moving Consumer Goods


Sponsor: Smartsource Marketing

  • Cerebos Gregg’s (New and exciting foods)

  • Frucor Beverages (H2Go)

  • Frucor Beverages (Mizone Rapid)

  • Frucor Beverages (V)

  • Heinz Wattie’s (Seriously Good Mayo)


Retail Award


Sponsor: Morton Estate

  • Revive (Eat at Revive)

  • Subway (Foot traffic)

  • The Warehouse (Need versus want)

  • Air New Zealand


Not for profit


Sponsor: DNA Design

  • Fonterra Co-op & Santiarium Health Food Company (Kickstart Breakfast)

  • National Screening Unit, Ministry of Health &GSL Network (Cervical Cancer Screening)

  • Special Group (Green Party Election Campaign)


Emerging Business


Sponsor: University of Otago Business School

  • BrandCom Group (TaxRefunds.co.nz)

  • Revive (Increased Turnover)


New Media Marketing


Sponsor: GEON

  • Department of Labour (Magnet/NZ Wants You)

  • Frucor Beverages (V)

  • Marketing Impact MessageMedia (In the Box)

  • TVNZ (Olympics and Commonwealth Games)

  • Lion Nathan (Beck’s City Attack)


Business to Business


Sponsor: NZ Post

  • The University of Auckland Business School (Short Courses)


Rookie Marketer


Sponsor: GEON

TBA

Marketer of the Year


Sponsor: NZ Post

TBA

Hall of Fame


Sponsor: TVNZ

TBA

Supreme Award

Sponsor: Fairfax Media

TBA

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Kiwi entrepreneur looks to shake up the recruitment market with video CVs

  • Tech
  • September 27, 2016
  • Erin McKenzie
Kiwi entrepreneur looks to shake up the recruitment market with video CVs

Earlier this month, a young Auckland professional made headlines for using Facebook to try and land his dream job. Edward McKnight used ads on the social media site to target ASB staff as a way of applying for the role of youth and innovation sponsorship manager at the bank. And while McKnight has yet to be offered a job at ASB, it’s a sign that the traditional recruitment process of sending in a CV and crossing your fingers may be in for a shake-up. Hoping to do just that is the new recruitment platform PreviewMe. Set to have its beta version go live early next month, the website hopes to reduce the pain points of both candidates and employers by introducing video to the recruitment process.

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