In The Media Counsel’s consumer report, results from a US social media study show that 86 per cent of retailers have created a Facebook fan page for their product. But their biggest fear is that “people can trash my products in front of large audiences”.
Marketing, advertising & media intelligence
When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.