123

Samsung hands consolidated account to FCB

  • Advertising
  • April 6, 2018
  • StopPress Team
Samsung hands consolidated account to FCB

StopPress understands FCB has won the Samsung account in a six-way pitch, ousting the incumbent Colenso BBDO.

Also believed to be involved in the pitch were DDB, Saatchi & Saatchi, JWT and an independent agency (according to one source, information was, ominously for some, sent out to agencies a few days before Christmas so they could think about over the holidays). 

Acumen Republic, Samsung's PR agency, says Samsung had no comment to make at this stage. 

StopPress has contacted FCB and Colenso for comment and will update the story accordingly.

It's understood the change of agency will see Samsung consolidate its creative as well as other marketing activity, for which it has worked with other agencies. Starcom will continue to hold the media account.

Colenso formalised its relationship as Samsung's agency of record in 2013. In taking on the client, Colenso had to say goodbye to long-time client Haier-owner Fisher & Paykel. 

Most recently, Colenso worked with Samsung and Flying Fish to launch the new S9 smartphone in a live video stunt that saw 25 of the phones rigged up to film a spectacle of colour and movement. 

The agency has created a number of clever, award-winning campaigns in its time with Samsung, among them the Smartphone Line campaign, the live cartoon campaign, the Samsung Smarthome in central Auckland and the solving of the black cat selfie problem. But there were a few eyebrows raised in the industry last year when the agency created an ad for Spark about a 'constant companion' that happened to be in direct competition with Samsung. 

 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Cannes 2018: Colenso BBDO is the first New Zealand agency to make a shortlist

  • Advertising
  • June 18, 2018
  • StopPress Team
Cannes 2018: Colenso BBDO is the first New Zealand agency to make a shortlist

It's that time of year again, with adland taking to the French Riviera for a week of education, inspiration and celebration. So far, the shortlists for the Glass, Innovation, Titanium, Pharma, and Health and Wellness categories have been released to kick off the buzz that’s set to last until the last Lion is announced on Friday.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit